US TV should show more English Comedy
In a marketplace as big and different as the US undoubtedly there is further reach among the TV comedy genre for the good old UK sitcom. It seems nevertheless that the mainstream networks favour the homegrown type and the classic English sitcoms observe themselves as nothing but a part of to the PBS channel lineup.
Why is this?
Well, as you may anticipate in any western economy such as America or Canada, market considerations have a part to play. More to the point, supply and demand. We will look closer at these elements.
Firstly, on the demand side there are nearly one and a half million British expats presently residing in either the USA or Canada, append to this the indigenous taste for ‘all things British’ and it soon becomes obvious that there is a meaningful amount of possible viewers that might be partial to tuning into some old fashioned English comedy. Also bear in mind that there are hundreds of Television channels on the North American network with literally tens of thousands of hours of programing to be provided each and every week.
The issue then has to be on the supply side, right? Somewhat yes, it is not that there is a shortfall of English comedy out there, instead it is that there is not enough English comedy in a format that is suited for Canadian or US TV. This is a somewhat unique situation that is brought about by the non-commercial form of the British domestic broadcaster, the BBC.
There is not a question that stand alone channels in the UK such as ITV and Channel 4 are now producing some very decent ‘britcoms’ of the likes of ‘Mr Bean’ or ‘Black Books’ for example. The BBC comedy department however is and constantly has been the most prolific manufacturer of classic English comedy, and given its situation as the domestic broadcaster of Great Britain it is paid for through citizens TV license fees, thereby dispensing with the necessity for ad breaks. This means that a conventional English comedy is recorded for a full half hour while the US or Canadian tv stations demand less lengthy 22 minute shows to enable commercial breaks.
In addition a further ‘schedule co-ordination’ issue exists to deter US stations from screening English comedies. A normal US TV sitcom will be broadcast in seasons that typically are made up of twenty episodes, while a typical English comedy is recorded for only six shows at a time.
While the US stations are not likely to change their programming plans anytime soon, the English comedy makers are beginning to understand the opportunities of the US and Canadian viewership, all are now producing DVD box sets of most well known British sitcoms in Region 1 format (that’s US & Canada).
Finally, if you are interested in learning some more about English Comedy then please visit the English Comedy blog






