Facedrink, the Social Energy Drink Shot
Social media has become an incredibly large part of our lives in the past few years. The most popular source is undeniably Facebook and the social media network has rapidly become part of our everyday lives. People have adapted common phrases such as “liking this” in everyday conversation and have fashioning Facebook inspired Halloween costumes! An Oscar nominated film called “The Social Network” was even released based on the story of how Facebook was created.
Lately, I found that the social networking site has even been dipping its foot into the packaging world! A young company based in California, Facedrink, has developed a Facebook inspired energy shot. The company promotes the taste as “tasting like friendship” as a reference to the social media site, as well as using “It gives you Social Energy” in marketing and they define it as “Social Energy is what you need to manage all of the events in your life.”
Facedrink is similar to 5-hour Energy which is the number one selling product in the energy shot category. However, the makers of the product claim that it is a healthier alternative to traditional energy shots. The three-calorie energy shot is free of both sugar and carbohydrates. It contains a blend of natural fruit flavors, taurine and 140mg of caffeine.
Each energy shot is packaged in a deep blue shrink sleeve with simple graphics. The word Facedrink is printed in the classic Facebook white font with the phrase “the social drink” below it in the same font. Below that is a lighter blue box that reads “Add as Friend” as another reference to the site.
The drink, which is clearly not linked to Facebook, is probably going to deal with some legal issues when the CEO of Facebook gets wind of it. Thus, Facedrink will certainly not be named the official drink of Facebook. Besides, Mark Zuckerberg recently got his lawyers to ban the sale of the “Poking Inventor,” an action figure that bore his likeness, although I will admit that is more of a serious issue.
This new product is being marketed exclusively toward social media users, promising Facebook over-users to provide them “social energy.” So is Facedrink destined to be the drink of choice for nerds around the globe?
Learn more about Facedrink. Stop by Facedrink’s site where you can find out all about Energy Drinks and what they can do for you.








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